target ads for raw sugar kids soap

Art Direction
Product Advertisement

Year
2025

Programs
Photoshop, Illustrator, Indesign

Skills
Art Direction, Photo Manipulation, Project Planning, Advertising, Brand Accuracy

I was tasked with creating two different advertisements that showcased the same product for Target and followed Target’s brand guidelines respectively. We worked with a professional photographer (CJ Foeckler) to direct our visions for these ads and only had fifteen minutes to get all of the shots we needed.

Problem: I was tasked with selecting an item sold at Target from a table of various items and to direct a professional photographer to photograph the chosen product and create advertisements that follow Target’s brand guidelines. We were only given fifteen minutes to get our photos taken.

Solution: I chose a bottle of Raw Sugar Kids Shampoo and Conditioner. Because I knew that these products came in different scents with their own unique designs, I decided to buy more of the scents to showcase the personality of each of the bottles in the composition. Because these items are meant to make bathing more fun for children, I wanted to represent the fun aspects of having a bath by showcasing splashes of bubble bath and larger bubbles that could occasionally flutter away during a bath. I did this by buying bubble bath and creating bubbles in a small bucket and physically putting my hand into the bucket to splash water onto the product. I also bought a cheap unicorn bubble machine to create bubbles in the background (it’s pretty cool if I say so myself) as well as a few small photo cubes that I used for platforms. Once I received my images, I did small touch ups on the best ones (as well as manipulating more bubblebath onto the banner ad) and I proceeded to follow Target’s brand guidelines to make sure that I used the logo, color, type, and messaging in the correct way.