Milwaukee Institute of Art & Design
Don’t Call Me Junior! 2025

Year
2025

Programs
InDesign, Illustrator, Photoshop, After Effects, Figma

Skills
Research, Exhibition Design, Design for Print, Identity Design, Motion Design

Don’t call me junior! 2025

Don’t Call Me Junior! is a yearly show put on at Milwaukee Institute of Art & Design to celebrate the work of the Junior class. This exhibition has a different identity every year and is designed by Communication Design students who volunteer. As a team, we needed to create a unique new identity for the show and design multiple pieces such as posters, stickers, window graphics, motion graphics, still images, social media posts, placards, and the entrance wall. We all created concepts for the identity of the exhibition and once one was selected we divided the tasks amongst ourselves.

Problem: Create a unique identity for the Don’t Call Me Junior! 2025 exhibition that can be applied to various applications and can represent the entire Junior class.

Solution: Our team created unique concepts for the DCMJ! 2025 exhibition’s identity. Each of us proposed our own concepts and pitched them to a panel to be selected. Although my concepts were not selected, I got to continue collaborating with my fellow designers to create the overall identity of the exhibition and design various assets for the it. Once the final identity mark was accepted by the panel, my tasks were to design the window graphic, posters, ‘Meet The Designers’ graphic, and create the social media motion graphic. I kept the individual frames, colors, and fonts used in the final identity mark together so that each design was cohesive. For the assets I created, I also designed frames that were unique for the location of the show and the date of the show as well. I also designed a jagged, cartoonish line pattern to replicate a wallpaper that I used for each of my designs.